Bits & Pieces

Bite-sized bits and thoughtful pieces delivered by team Bust Out.

  • Pennant Featured in the Star Tribune

    In recent months, Pennant, an OTT streaming video platform for performing arts organizations and for performing artists, has been quietly making a name for itself in the Twin Cities tech scene. In June, Jeff Lin, owner and CEO of both entities (Bust Out and Pennant) sat down and shared a taste of Pennant’s origin story with Star Tribune Business writer Nick Williams.

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  • Jul 12, 2022 2 min read

    Bust Out Launches Pennant

    For almost two decades, Bust Out has been brewing up product solutions. Learn how Pennant grew from a clever pandemic workaround, into its own full-fledged OTT streaming service offering.

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  • What you need to know about transitioning to Google Analytics 4

    Unless you’ve been actively avoiding it, you’re likely aware that Google Analytics 4 is here and here to stay. So what does the transition to GA4 mean for you and your web properties?

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  • May 13, 2022 2 min read

    Bust Out at Minnedemo 36

    If you missed Minnedemo 36, you missed some great tech—also—YouTube's poorly timed global outage and how Pennant, the lil OTT platform that could, stepped in and saved the day.

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  • A Rallying Cry for Entrepreneurs

    Founder Jeff Lin discusses everything from diversity in technology to colonial living.

    In this week’s Tech.MN podcast, Bust Out’s founder and CEO, Jeff Lin, discusses business, entrepreneurship, reality TV shows and the oft mistaken Midwestern passivity. A member of Entrepreneurs’ Organization, Jeff also shares his experience over the last year, highlighting the benefits of this one-of-a-kind community of business leaders.

    Listen to learn more about the incredible local opportunities available for early-stage business builders. Bonus: You’ll also learn how Jeff wound up in seventeen-century America for three months.

    Listen to the full podcast
  • Sharp Criticism Falls Flat

    Increasing diverse programming? Bust Out’s here for it.

    On April 21st, Detroit Symphony Orchestra's Vice President and general manager, Erik Ronmark, tweeted a photo of a letter from a disgruntled former patron. The unnamed individual criticized the Detroit Symphony Orchestra’s upcoming season and its efforts to showcase the work of Black classical musicians. With a smiling wink emoji, the photo was captioned, “you win some, you lose some.” Upon seeing this, Bust Out was summoned to action. A classically trained musician himself, Jeff Lin, Bust Out’s CEO, offered support and sponsorships for four new, "preferably under 40 and/or BIPOC" individuals as well.

    Read more about the exchange
  • Mar 5, 2021 10 min read

    The Arts in Flux: Preparing for a Post-Covid Future

    Covid has had a catastrophic impact on the performing arts, but we've found that resourceful artists and arts organizations can survive, even thrive, by reconsidering the status quo.

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  • Help! What’s a Domain, Registrar, and DNS?

    Launching a website and confronted with confusing terminology? This simple overview of websites, domains, domain registration, hosting, and the magical domain name system can help.

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  • Feb 8, 2021 3 min read

    What is a Password Manager? Why Should I Use One?

    Still using the same password everywhere? In this guide, we'll show you how to create secure, unique passwords without having to remember them.

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  • Composing a Birthday Greeting

    Bust Out sends legend Libby Larsen a birthday shout out.

    Over the last few years, Bust Out has had the incredible privilege of working with award-winning composer Libby Larsen to realize her digital legacy in film, photography and code. So obviously, we couldn't let December 24th—the beginning of Libby's origin story—go uncelebrated. Join us in the countdown (and subsequent dancing) to wish Libby the happiest of birthdays and many, many more!